Sandals' Resorts Success Story

Over the years, the all-inclusive hotel company has identified top players in areas relevant to a resort experience and forged key partnerships with them to the benefit of all concerned.

Travel Agents are well aware of Sandals Resorts International's signature amenities that have made it easy and profitable to sell, but what has kept all this all-inclusive mega power on top in the caribbean for 30 years are the actual signatures that Sandals Chairman Gordon "Butch" Stewart , his son and Sandals CEO Adam Stewart, and the rest of the Sandals team, have attached to many smart deals.

As we celebrate Sandals' 30th year in operation, we look back at some of these deals that have resulted in partnerships that have made the company relevant for three decades and most likely on top for at least another 30 years.

"Our partnerships have expanded the value of the brands, Sandals Resorts and Beaches Resorts, enormously," says Butch Stewart. He sites the company's pairing with Martha Stewart and Sesame Street as examples of "our ongoing strategy to exceed customer expectations and deliver a superior product."

"Today, everyone cares about branding," says Adam Stewart. "Years ago, people didn't care about a brand. A shirt was a shirt was a shirt. Now, people care about what brand of shirt they are wearing. The sames goes with our guests. I think it's extremely important to take on these partnerships because our customers are used to the best in each class and we feel like we have that."

Article courtesy of Travel Agent Magazine.

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